BY ROB SALERNO - Last month, we reported that video game giant Electronic Arts had included options for characters to be gay or lesbian and pursue same-sex relationships and have sex in their new game Mass Effect 3.

EA says it has since received thousands of complaints it believes were coordinated by at least one Christian anti-gay group.

The Florida Family Association is one of those groups. FFA launched a campaign after EA bowed to pressure from gay gamers to add same-sex relationships to its Star Wars game The New Republic. 

Check out their campaign site. It reads like the kind of parody you'd find on Christwire.

It's actually kind of cute that this hate campaign is being coordinated from a website that looks like it was designed in Geocities by someone who just found out about Photoshop and thinks RuPaul is a signifier of all things scary and gay.

Actual scary campaign image used by Florida Family Association. 

It's so retro. Except that this hate/lobby group has proven disproportionately powerful in the past, as when they pressured Lowe's to drop ads from the TLC show All-American Muslim because the show portrayed Muslims as non-terrorists.

Allout.org has a petition thanking EA for standing up to these creepy bigots, and it's already gotten 68,000 signatures at time of writing. Forbes, however, seems to think the pro-gay posturing is a marketing ploy. Either way, good on EA for standing strong.

 

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