The best advertising campaigns are creative. Consider the size, shape and appearance of the ad spot that best fits the design element of your ad campaign. And choosing multiple ad spots on a page is a great way to create high visual impact. Enhance your online ad by using rich media to make it stand out. Contact your Account Manager for details on the many different advertising options.

Review the advertising options and click on the link below each ad description to see an example of the ad spot on an actual web page.

Leaderboard – 728x90

The Leaderboard is a high-visibility banner spot running in several strategic places on every page of The top and bottom banner blocks are stacked with a leaderboard above the block and below the block. Leaderboards are also available within the main content well of every page. One of the more visible and attractive leaderboards is available within an article, mid-content.

Show me the Leaderboard

Expanding Leaderboard – 728x90 to 728x315

Several of our Leaderboard ads detailed above are available in expanding format. When a user moves over your ad, it will expand in size and then shrink back to its original size when the user moves off the ad. Please check with your Account Manager for details on where you can place your expanding Leaderboard ad campaign.

Show me the Expanding Leaderboard

Super Leaderboard – 970x90

Supersize your Leaderboard ad for even more visibility. The Super Leaderboard is wider than the regular Leaderboard, filling the entire width of the website edge to edge. The Super Leaderboard is available at the top or bottom of the page.

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Promotional Content

Tap into readers’ natural browsing instincts with an ad spot in the form of an article. Our Promotional Content spots let you control the message in an article format, appearing in the article line-up of the site.

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Half Page - 300x600

This large format ad unit is the online version of a full page newspaper advertising spot. The 300 x 600 space provide ample room for you to get your message across. Available on every page and positioned in the right hand rail, this ad is big, bold and visible.

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Big Box – 300x250

One of the most popular online banner spots, our Big Box ad appears on every page and is located in various positions on the page. Its shape and size, almost a perfect square, helps it stand out from the surrounding content as well as allowing for more creative ad design.

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Expanding Big Box – 300x250 to 600x250

Make your Big Box even bigger. When a user’s mouse hovers over your Big Box ad it expands to 600x250 pixels. And when the user moves off the ad it returns to its original size of 300x250.

Show me the Expanding Big Box ad

Rectangle 3:1 Banner – 300x100

The rectangle banner is a compact ad size available on every page and is perfect for branding your logo or tagline. Use it in conjunction with the larger format ad spots to enhance the message and impact.

Show me the Rectangle 3:1 ad

For pricing and specifications for each of the above ad spots, please contact our advertising department.