We've all been there. You get on a plane, sit down and listen to the announcements. Please wear your seatbelts, no smoking, an oxygen mask, inflate this, blah blah.
But what you don't expect to hear is, "Here's how to put on a condom."
In a time when advertising dollars are being pushed into new and more interactive ways, Durex Poland found a way to make their skies perhaps a bit more friendly. They shot the advertisement on a commercial flight in Poland, planting condoms in the airplane for everyone to try out and learn how to put on, with wryly smiling stewardesses educating the masses.
Guerilla/viral marketing at its smartest and sexiest.