Daily Briefs
2 min

A very ‘cheeky’ cycling ad

#ThinkBikes campaign shows motorists what they might be missing

I don’t think the UK’s Automobile Association is advocating for more nude bike riding — unfortunately — although it is raising awareness about something even more important.

The AA’s Think Once, Think Twice, Think Bikes campaign is hoping to foster motorist awareness about people on bikes.

In Toronto, awareness and cyclist safety is ever more relevant, especially going into the spring and summer months, when more bikes will take to the road. It’s great the AA can provide this with a little English cheek.