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MDNA Skin

Madonna launches new skincare line in Japan

The first glimpse of Madonna’s new skincare line, MDNA, available only in Japan. Madonna

Madonna has unleashed a preposterous video to promote her new line of skincare products, MDNA Skin. The three-tier system includes a chrome clay mask, skin rejuvenator and serum that was originally concocted for the queen herself. The line was produced with Japanese cosmetics giant MTG and sold exclusively in a pop-up store in Tokyo before going national in late February 2014.

Now the line is about to go global, as evidenced by a recently released promotional video. The 64-second black-and-white clip sees the 55-year-old pop maven decked out in a black trench, lace gloves and stilettos accompanied by a cringe-worthy voiceover:

“Having good skin is important to me, but so are other things,” she says. “Creation: your body smells of honey from the comb. Essence: your amber-silken skin smells of your mind. Alchemy: I’ve spent hours on it, months on it, years on it.”

And from the looks of it, half of her fortune on it.

Very little is known about the line so far, but we do know about Madonna’s entrepreneurial past. The queen of pop is no stranger to money-making endeavours outside the realm of music. She topped the Forbes list of highest-earning celebrities in 2013, elbowing her closer to membership in the Billionaires Club. Aside from her wildly successful MDNA tour, which grossed approximately $305 million, Madonna raked in mammoth sales from merchandise, her Truth or Dare fragrance and the Material Girl clothing line that she produced alongside her daughter, Lourdes. Other profits were accumulated through various investments, including in Vita Coco coconut water. In 2010, she founded Hard Candy Fitness, a global chain of health clubs; the Toronto location is strategically situated at Yonge and Dundas streets, just minutes from the Village.

A master manipulator of the press, Madonna has long been lauded for her business savvy. In 1989, she signed a contract with Pepsi to launch the title track from her then-forthcoming album, Like a Prayer. One day after the ad premiered, she dropped her controversial music video that featured a black Jesus and the artist dancing in a field of burning crosses. The ad was banned, and Madonna walked away with a $5 million advance courtesy of Pepsi with no strings attached.

No word yet on when MDNA will be available in North America; until then, get some diamonds, crush them up, rub them on your face and wait.