Philadelphia is celebrating the 10th anniversary of its award-winning gay marketing campaign — “Philadelphia: Get Your History Straight and Your Nightlife Gay” — with a new television commercial aimed at LGBT travellers.
“Ten years ago, Philadelphia was proud to officially ‘come out’ as a gay-friendly destination when we invited LGBT travellers to visit,” says Meryl Levitz, president and CEO of the Greater Philadelphia Tourism Marketing Corporation (GPTMC).
“With our new commercial, we’re going beyond our history roots and reiterating our invitation, celebrating both the city’s evolution into a premier destination and the LGBT community’s progress over the last decade,” Levitz says.
The new 30-second TV spot is titled "Miss Richfield’s Selfie Tour of Philadelphia.” In it, the flamboyant Miss Richfield 1981 embarks on a tour of Philadelphia, visiting city landmarks while snapping photos of herself and her new buff friends along the way.
Wearing her "red-white-and-blue," Miss Richfield starts at Independence Hall and the Liberty Bell; she runs up the Rocky steps yelling, “Yo, Adrian!” at the Philadelphia Museum of Art; admires views along the Schuylkill River; dines al fresco over food and wine; dances at a crowded nightclub; and finally, collapses onto a hotel-room bed.
GPTMC has sponsored Miss Richfield 1981’s travelling one-woman shows since 2011, when she first promoted Philadelphia to her audience as a gay-friendly destination.
The new commercial will air nationally in the US on Logo and on the Bravo and Style networks in the Philadelphia and Washington, DC, markets.
For more information about visiting Philadelphia, go to visitphilly.com/gay.