Piss & Vinegar is a new brand of underwear designed by Jason Sutherland, creator and former president of Ginch Gonch.
The underwear is designed to target men who appreciate their lives and live to their fullest potential.
Apparently this is done by having pictures of Jesus or Buddha on your crotch.
The “I love” line features images of the hallowed icons because they each made the most of their existence and started religions. Scientologists everywhere are reeling from a massive snub.
While the underwear underlines how cool Jesus and Buddha are, it has nothing to do with Buddhist or Christian ideals — at least not unless you believe that the art of happiness begins in your pants.