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Popping culture: Daft Punk makes its own luck

After hinting at and finally releasing what is the hottest single this spring, "Get Lucky," the members of Daft Punk aren’t about to let the hype end on their upcoming album.

A little over a month ago, videos entitled “Random Access Memories: The Collaborators” started popping up on YouTube. The first featured multi-instrumentalist/producer/songwriter Nile Rodgers. If Rodgers’s name doesn’t ring a bell, his songs might. This is the man behind Chic’s “Le Freak” and David Bowie’s “Let’s Dance," to name a few. If you haven’t watched the series, it’s probably one of the smartest promotional tools put out in a long time, because although these videos are interviews with “The Collaborators,” they are essentially a series of 10-minute commercials, enticing and exciting you about an album you have yet to hear.

Today, Daft Punk released a video showing what the new abum will look like, along with a teaser of the new track. The video looks like it came out of collaborator Paul Williams’s movie Phantom of the Paradise, (a film that the duo have openly revered in interviews), and once again, whets our appetites for a new Daft Punk album.

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