Promotional Content Policy

At Daily Xtra, we strive to provide the LGBT community with the best possible content — content that interests and educates our readers. But publishing costs money, and in order to continue providing the news you want free, we need to work with advertisers to fund our efforts.

In today’s publishing landscape, it’s important to stay ahead of the curve so that we can continue to finance the high-quality journalism you expect from us. That means expanding our advertising portfolio and offering our editorial skills to the production of sponsored articles.

Content labelled “Promotion” is paid for by clients.

But these types of articles are advertisements; we don’t want to hide that fact — that’s why we visually differentiate sponsored content from our editorial content. But, we hope that the content we produce is informative, educational or, at the least, entertaining. We want to produce advertising that serves a greater purpose than just selling a product; if we have to advertise to you, we want it to be as enjoyable and seamless as possible.

Some readers have expressed concern about the potential influence of advertisers on our newsroom’s integrity. We want to assure you that we maintain strict editorial independence. While we do work with our advertisers to ensure the content we produce for them is up to their standards, we maintain full control of our editorial process, and we will always work to fulfill the tenets of our mission statement to the best of our abilities:

“Working to achieve our end, we use the published word.
We earn in commerce the money that we need,
mindful that money is not an end, but merely means.”
— from Daring Together, Pink Triangle Press’s mission statement

If you are an advertiser and would like to learn more about placing promotional content on, please click here.