Everyone's favourite anti-gay protesters (sorry, Westboro), One Million Moms, aka 40,000 Self-Important Bitches, are at it again. This time it's not Ellen being in a JC Penney campaign that has infuriated them; it's a Philips Norelco commercial where a man is seen shaving his face and body hair.
Here's the commercial:
And here's One Million Moms' press release on the matter:
The new Norelco commercial goes beyond a close facial shave to body grooming well below the chest and back. This commercial went WAY TOO FAR! During the commercial, it shows a man trimming hair in different areas of his body. Toward the end, it shows him standing with his boxer shorts down with hair falling to the floor as he uses the hair trimmer. It is implied that he is shaving in his private area. The dialogue in the ad is equally offensive. "I'd wink at me; I'd hug me," he says. Then he looks in the mirror, admires himself, and says, "I'd F*** me". The F-word is bleeped out. But then they display their website, www.IdFAQme.com.
This is clearly a play on the F-word. The excuse Philips Norelco gave by phone was equally dismissive, saying, "We are trying to reach a certain audience and would pass along these concerns." Their response isn't good enough. The ad shouldn't run at any time. It is not only inappropriate for children; it is offensive to adults also. The company's response to people's concerns is in poor taste.
One Million fucking Moms are such fucking fear-mongers they can't even fucking write the word fuck in their fucking press release without using three fucking asterisks.
Philips has released its own statement about the ad and, unfortunately, has decided to run the ad "later in the evening" when One Million Moms' children are in bed and can't be scarred by manscaping, which, something tells me, isn't half as scarring as being raised by their crazy mothers:
To our fans: The goal of our community is to talk about guys’ shaving and grooming needs. Lately we’ve received some comments that our new TV ad doesn’t resonate with everybody. We wanted to take a moment to let you know that we’ve heard the feedback. In response we’re going to run the TV ads later in the evening beginning this weekend. In the meantime, we look forward to getting back to what we do best, talking about men’s shaving and grooming!
Here's to hoping in Philips' next commercial there are One Million Moms using razors to slit their pathetic wrists. Down the lane, ladies, not across the street!