The queens from RuPaul’s Drag Race weren’t just sending crowds into a frenzy at WorldPride in Toronto this past June; apparently, they were also here on business.
Season 6 winner Bianca Del Rio and the always DTF Adore Delano filmed an adorable ad for Starbucks titled Coffee Frenemies at the Bloor and Bedford location while in town for our great big festivities. Touted as the coffee giant’s “first ever LGBT-centric commercial,” the spot is the result of a partnership between Starbucks and OUTtv, and we’re so very thankful it happened (see hunky guy in line at the 25-second mark). Just as wigs are about to fly between the two queens, a Starbucks barista cleverly saves the day, turning a very shady situation into a happy frenemy moment.
According to Brad Danks in an interview with Marketing magazine, OUTtv was approached by Starbucks (and several other major corporations) over WorldPride to partner up for marketing opportunities around the festival.
Can we look forward to more Starbucks sissy spots? We sure hope so.