“Squirt.org lets the user decide how he wants to meet Mr Right Now,” says Attila Szatmari, digital business director at Pink Triangle Press. That’s mostly due to Squirt's new “Versatile” options, allowing users more flexibility when it comes to accessing the popular hook-up and dating service.
If you’re not in the know, squirt.org is an international gay adult dating and cruising site. The homepage offers access to cruising directories of different cities, erotic fiction, hook-up sites and a plethora of member-only features, like amateur videos. The relatively new mobile app is GPS-enabled and has instant messaging to allow users to find the hottest local cruising spots. It’s a very populated site around the world and features a huge range of men of various shapes, ages and proclivities.
Squirt.org has been getting bigger and more popular and is now proud to proclaim to all of its users, “We’re versatile.”
In case you’ve missed the innuendo, the sexy new slogan refers to the fact that the site is highly versatile, whether you’re a top (aka, using a desk- or lap-TOP — get it?) or on a mobile device, such as a tablet or phone (it’s harder to make that sexual). It’s a matter of keeping up with trends around the world, which indicate that users are leaning strongly toward hooking up on the go. Being versatile means that Squirt is always at your fingertips.
Check out the video in the sidebar for a behind-the-scenes look at the Versatile campaign shoot!