Fashion fanatics have been anticipating the arrival of Alexander Wang’s collection for H&M ever since a teaser video premiered at Coachella this past summer and every bad gal’s (and gay’s) fave fashion icon, Rihanna, debuted a look back in September.
Unlike past collaborations with other high-profile designers, this H&M collection is based on functionality and geared to active urbanites. With sport style and streetwear heavily influencing high fashion, Wang’s timing couldn’t be better.
The collection features athletic performance wear, street-utilitarian outerwear and lifestyle accessories (including yoga mat, key chain and water bottle, most of which have his name written all over them), perhaps a nod to exclusive menswear line Supreme.
And much like a Supreme release (not to mention every H&M designer collaboration), this collection will drop and sell out in a New York minute.
What I like most is that much of it looks unisex; the sculpted outerwear and oversize, cropped sweaters could be worn by boyish girls or girly boys. These are clothes for straight-up city kids (as seen on our models DJ Bambii; man-about-town Tristan; and Daniel, co-designer of Three Eighths).
In Toronto, a lot of us don’t have time to get home between points A and Z. If we did, we’d likely change into some sweats and never leave the house, so these pieces that will get us from work to gym to club are always in need. The fact that they come in only black and grey makes them that much more versatile.
So how badly do you want this? If you describe your style with words like #tech #urban #sport and #street, then do it. Start honing your “fashlete” skills now; copping this collection (much like city life) will take some patience, strategy and a bit of fight.
The collection drops Thursday, Nov 6
at the following H&M locations:
Toronto: Eaton Centre, Bloor Street and Yorkdale Mall
Montreal: 1200 St Catherine Street
Calgary: The Core at TD Square
Vancouver: Pacific Centre and Metropolis at Metrotown
Photos: Sammy Rawal
Models: DJ Bambii @bam_bii, Tristan @tristan101, Daniel @finlandaniel